Frequently asked

The questions we are asked most.

Honest answers to the questions that come up before an engagement begins. If yours is not here, we would rather hear it on a call.

Image consulting is a professional service that helps you refine your appearance, style, and overall presence so you are perceived the way you intend. It goes beyond wardrobe strategy to include grooming, body language, communication, and personal branding, ensuring everything about how you present yourself feels aligned and intentional.

It is ideal for professionals, entrepreneurs, content creators, or anyone going through a lifestyle upgrade or transformation who wants to look more polished, build confidence, and align their image with their goals, personality, and ambitions.

Who is it for?
1. People going through a life upgrade or transition
  • A new job, promotion, or relocation to a new city
  • Weight loss or glow-up phase
  • Complete image transformation
  • Entering a new social or financial circle
2. Professionals and entrepreneurs

People in business, sales, or corporate roles who want to:

  • Look more authoritative and high-value
  • Build trust faster with clients
  • Match their image to their income or ambitions
3. Women building a personal brand

Especially in content creation, coaching, or online business:

  • Creating a consistent, recognisable aesthetic
  • Attracting a specific audience or clientele
4. High-net-worth or aspirational individuals
  • Wanting refinement and elegance
  • Understanding subtle signals of status (fit, fabrics, tailoring, grooming)

Clinics and spas deliver a service: a treatment, a procedure, a product. We do not perform treatments. We advise on the decisions around them: which services actually suit your colouring and proportions, which are noise, and how each one fits into a coherent picture of how you want to present. Think of the clinic as the execution layer and Refinery Advisory as the strategy.

AI apps can scan a photograph and assign you a colour season in under a minute. They are useful as a starting point. They are not a substitute for the work we do.

The reason is context. An AI sees pixels in a single photograph. It does not see how a fabric reads on you in evening light versus daylight, how a silhouette interacts with the way you carry yourself, what your profession expects, or who you are becoming next. A real engagement is also iterative. When a recommendation feels off to you, we ask why and rework it.

And colour is one dimension. The work covers facial proportion, body proportion, grooming, posture, and register. None of those resolve to a single still image. If you want a quick reading, an app will give you one. If you want a framework that lasts and adapts, sit with a person who has trained to read these things in real life.

Yes. Every engagement is tailored to the individual. Colour analysis, proportion work, grooming guidance, and styling recommendations are shaped around your features, your heritage, and the life you lead, not applied from a generic template.

Thirty minutes, by appointment, on a call. We listen to where you currently stand, what you want to change, and what you are building toward. If we are a fit, we recommend a path. If we are not, we say so.

It depends on the package. Our structured engagements run between thirty and ninety days, with weekly sessions throughout. Specialist sessions are single sixty-minute consultations, booked individually.

Yes. No photography is ever published without explicit consent. Client identities, conversations, and materials stay private.

No. We begin by auditing what you already own and already use. The goal is precision, not spending. Many clients discover that the right edits to existing pieces deliver more than buying new.

We are advisors, not stylists. We give you the framework: the colours that flatter your skin, the silhouettes that flatter your proportions, the registers that fit the rooms you walk into. Within that framework, you remain the author of your presentation.

Digital products are distilled reading, available instantly, on core ideas such as common mistakes to avoid and quick fixes anyone can apply. Private advisory is where we sit with your specific circumstances, build a plan, and work with you through it.

Sessions are held privately, by appointment only. Remote sessions are conducted over video. In-person sessions are available in select locations, arranged individually.

Still have a question? The complimentary consultation is the fastest way to get a direct answer.

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